In the first post of this series, NogginLabs Founder and the primary instructional architect of Mindful Mood Balance for Professionals (MMBPro), Brian Knudson, discussed the reasons why motivation is important to MMBPro. Specifically, we examined the disconnect between open trial results that show the content works and participant dropout rates—and how e-learning can address this issue through the use of motivational features. Today, we’ll continue that conversation with Brian as we take a closer at one of those motivational features, mindful moments.
One the most impactful motivational features in MMBPro are “mindful moments,” which you earn as you complete mindfulness practices. Why was it important to apply motivation to mindfulness practices?
Brian: There's a lot of content in MMB, but one of the most important parts is the mindfulness practices. There's really two components to the mindfulness practices. One is the practice itself, being exposed to what it is. Clicking on it. Listening to it. Hearing it. The other, which is very, very important to understanding this therapy, is the reflection of that practice.
So the purpose of mindful moments is to essentially motivate participants to do the mindfulness practices.
Brian: What we wanted to do was reinforce just that progress. It's kind of like specialized badging. You might be progressing through, but if you're not clicking the mindfulness practices or doing the home practice, you’re not earning those mindful moments. The way we have you reflect is actually by entering your ideas into fields and answering questions.
You mentioned previously that we also looked to the consumer space for inspiration in developing motivational features. Can you talk a little more about that?
Brian: Mindful moments essentially are a derivative of the types of points you see in a variety of consumer products. Really, the one we modeled it most off of is the foreign language learning app called Duolingo, where you can set your own daily goal for participation.
What makes mindful moments effective as a motivational feature?
Brian: You get more points and more mindful moments as you complete the mindful practices. We're reinforcing the core ideas of what MBCT (mindfulness-based cognitive therapy) is. You earn mindful moments in increments; the only way to earn one is to do or reflect on a practice. It’s not based on progress—it’s based on behavioral change.
Stay tuned for the next post in this series, in which Brian discusses how the classic motivational features of leveling and badging provide MMBPro users a sense of accomplishment and meaning.